When: 10th of August 2019 (Saturday) 8:00AM - 10:00AM (session 303)
Where: Boston Park Plaza, Room: White Hill
Registration: NOT REQUIRED
Organizers: Anna Plotnikova (University of Leeds), Vern Glaser (University of Alberta)
Presentors: Kari Jalonen (Aalto University, Stanford University), Vern Glaser (University of Alberta), Henri Schildt (Aalto University, Sotirios Paroutis (University of Warwick)
Scholars have recently demonstrated the centrality of strategic concepts in understanding the practices and praxis of strategy practitioners. In this PDW, we will provide participants with a forum to explore three different research methods that can be used to theorize the role of strategic concepts-topic modeling, analysis of visual artefacts, and ethnographic fieldwork. The three methodologies discussed in this workshop have great potential for studying strategic concepts and identifying new theoretical insights through close engagement with the research context. Besides that, ethnography, topic modeling and visual analysis approaches can be used in combination to create a deeper immersion inside the organization and provide a closer look at the process of concept construction through verbal and non-verbal communications. The formation of strategic concepts may be particularly relevant for SAP scholars interested in strategic discourse and strategic change.
In summary, this PDW provides an opportunity to explore future avenues in researching strategic concepts. Besides that, junior scholars within the SAP community have a chance to engage with top scholars in an interactive fashion, so they can learn various methods to be able to generate new theory.
Link:
https://my.aom.org/program2019/