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Please join us at the "Harnessing the Power of Social Media in Management Courses" PDW, AOM Meeting 2022

  • 1.  Please join us at the "Harnessing the Power of Social Media in Management Courses" PDW, AOM Meeting 2022

    Posted 07-06-2022 01:13
    Dear Colleagues,

    I'd like to invite you to join us at our PDW "Harnessing the Power of Social Media to Improve Student Engagement, Retention, and Sharing in Management Courses" in the occasion of the upcoming AOM meeting in Seattle. 

    You can see the details of the PDW as follows:

    Date and time: Saturday, August 6th, 12:30 pm to 2:30 pm

    Location: Westin Seattle Hotel, Pike Room

    12:30 to 12:35 Miles:    Introduction of panelists and explanation of the PDW theme and goals.

    The goals of this PDW are to:

    ·       inform faculty about possible social media,

    ·       answer faculty questions and alleviate concerns about using social media,

    ·       inspire faculty to try social media in their management classes, and

    ·       guide faculty toward a successful experience using social media in the classroom to help improve management student attendance, engagement, sharing, and retention.

    12:35 to 12:45 Miles:    Facts and statistics about lack of student attention and engagement. What are social media? Descriptions of social media.

    Facts and information about each of the social media examined in this PDW: Facebook, TikTok, Slack, WhatsApp, LinkedIn, Flipgrid, YouTube, Instagram, Twitter, and Pinterest

    12:45 to 1:00   Professor Anand will demonstrate: Slack, WhatsApp, and LinkedIn.

    1:00 to 1:15     Professor Tuer will explain all about: Facebook, LinkedIn and Flipgrid.

    1:15 to 1:30     Alex Fergnani will explain how he uses YouTube in his management courses.

    1:30 to 1:45     Professor Liou will demonstrate Instagram and LinkedIn.

    1:45 to 2:00     Professor Evans will discuss how she uses TikTok and show some of her student-created fifteen-second videos. She will also help interested PDW attendees create some of their

    own fifteen-second videos about management concepts, and show how to post them to

    TikTok for any member of the Academy to view.

    2:00 to 2:15     Professors Viscusi and Gautschi will demonstrate how they have successfully used:

    Twitter, Pinterest, LinkedIn, and Instagram in their courses.

    2:15 to 2:30        Professor Naumann will show how she uses YouTube and Flipgrid in her management courses.

    For more information about the PDW, do not hesitate to reach out to us!

    Alex Fergnani
    NUS Business School