The Process and Practice Studies (PPS) Research hub at UQ Business School is pleased to invite you to the Practice and Process Studies Research Hub hybrid (online and in-person) event, where we will be celebrating the launch of Mats Alvesson and Jorgen Sandberg's book: "Re-imagining the Research Process: Conventional and Alternative Metaphors" on Friday, 12 November 2021. Please see attachment for more details.
About the book:
The book offers a unique solution to the shortage of more imaginative and engaging research by re-imagining the core elements of the research process. In contrast to existing methods, which mainly focus on standard ingredients in the research process, the metaphorical approach taken here offers a more varied and comprehensive platform for producing novel, influential and relevant research. The set of guiding principles suggested in the book provides researchers with the resources to break away from existing conventions and templates for conducting and writing research.
A panel of researchers at various levels of academic experience will join Jorgen and Mats to comment and ask further questions about the book.
Joining the panel:
Register for the event today!
We look forward to welcoming you to this event!
Practice and Process Research Studies Research Hub
UQ Business School
The University of Queensland