(Apologies for cross-postings)
"Enhancing Relevance: Video Ethnography and Practitioner Engagement"
Showcase Symposium
Program Session #: 981 | Submission: 15420 | Sponsor(s): (SAP)
Scheduled: Monday, Aug 15 2011 1:15PM - 2:45PM at San Antonio Convention Center in Room 213 B
Dear colleagues,
I would like to draw your attention to a showcase symposium of the SAP Division: "Enhancing Relevance: Video Ethnography and Practitioner Engagement".
This symposium addresses two strong and pervasive trends in management research, the increasing demand for micro-level data that captures actions, interactions and the socio-material contexts in which they occur, and the growing pressure to demonstrate the practical relevance and impact of empirical research.
This symposium is designed to address both these trends, presenting video ethnography as a promising response to changing demands in data quality and practitioner engagement. The presentations in this symposium introduce and critically evaluate video ethnography as a novel methodology that a) enhances the researcher's capacity to capture and analyze minute details of human interaction and the socio-material context in which it is embedded, b) opens new avenues for engaging practitioners in the research process, and c) generates opportunities for enhancing analytic rigor, but also practical relevance in the process. Presenters draw on their rich personal experience with video ethnography to outline the benefits and challenges of this new method and make practical suggestions on its application. They provide empirical examples covering a wide variety of empirical settings and theoretical questions, which makes the symposium interesting and relevant for a broad range of participants. The symposium is designed to be participative, encouraging participants to engage in discussion and debate about this novel method and its applicability to various strands of research. This debate will be used to deepen participants' understanding of video ethnography and hopefully spawn new ideas for research projects that capitalize on its strengths.
We have an exciting panel of speakers to cover the benefits and challenges of using video ethnography in different phases of the research process:
Do They Notice? Does it Matter? - Collecting Reliable Video Ethnographic Data
Alexandru Preda; University of Edinburgh
"Your" Data but "Our" Interpretation - Team-based Analysis of Video Ethnographic Data
Feng Liu; University of British Columbia
Making an Impact - How Video Ethnography Can Change What Practitioners See, Know, and Do
Curtis LeBaron; Brigham Young University
Lyndon Garrett; Brigham Young University
Mirror, Mirror on the Wall... - Practicalities and Ethics of Direct Video Feedback
Paula Jarzabkowski; Aston Business School
Discussant: Sally Maitlis; University of British Columbia
Chair: Michael Smets; Aston Business School
We hope to welcome many of you to our symposium for what promises to be an interesting set of presentations and discussions.
Dr Michael Smets
Lecturer in Strategy
Economics & Strategy Group
SW 1019 .
0121 204 5262 .
m.smets@aston.ac.uk
www.aston.ac.uk