PROFESSIONAL DEVELOPMENT WORKSHOP
TITLE: VIDEO ETHNOGRAPHY IN PRACTICE
PRIMARY SPONSORS: STRATEGIZING ACTIVITIES AND PRACTICE (INTEREST GROUP) AND
ACADEMY OF MANAGEMENT DISCOVERIES
ORGANIZERS: Michael Jarrett & Feng Liu
CONTRIBUTORS: Charlotte Cloutier, Curtis LeBaron, Michael G. Pratt & Paul Spee
The world of social media and technology continues to impinge on management studies. A present question is how can we harness this to improve the quality of our research? The purpose of this professional development workshop is to help researchers to understand and deploy video ethnography as a means to extend their array of qualitative methods. Video ethnography is increasingly used as a qualitative method in organizational, strategic and management research. It reveals how the micro dynamics of organizational actors, their actions and interactions, accomplish strategizing activities, and provides analytic rigor to phenomenon that are often messy. This PDW provides hands-on tips for data collection and analysis, and addresses how video ethnography pushes methodological boundaries to address current theoretical blind spots in areas such as emotions and conflict within top management teams. The PDW also explores opportunities to apply video ethnography as a method more widely to strategy and management research.
More specifically, this PDW provides a platform to discuss (1) the emergence of video ethnography as a research method in the social sciences; (2) its evolution in management studies and its relevance to strategy research; (3) different approaches to video ethnography in strategy as practice; (4) practical advice on how to do it with different research questions in different contexts; and (5) possible future developments for this type of research, including editors' comments and advice on "how to publish", including suggestions on potential publication outlets.
The PDW will feature cases and examples and explore the challenges and benefits of this method. It will encourage active participation through round table discussions that are organized around different research approaches, phenomena or contexts. The goal is to help newcomers and relative newcomers to understand and use this method in their research, to spark debate within the field of management, generate further innovation and build a community of scholars.
For a brief overview, you might following video useful:
https://www.youtube.com/watch?v=0LNN4C5VBA8&feature=youtu.be
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Michael Jarrett and Feng Liu