It is now almost 20 years since Warren Bennis and James O'Toole published their seminal work in the Harvard Business Review 'How Business Schools lost their way'. They argued for greater practitioner engagement and the need for business schools to become more like professional schools like medicine and Law.
This brief survey looks at the extent of engagement between Business Schools and business/stakeholders since then. Your assistance in the survey is greatly appreciated and should take no more than 10 minutes. We are happy to share the analysis with respondents. Responses by 17 March please
Prof Nicholas O'Regan, FAcSS, FBAM
Professor of Strategy
Co-editor Journal of Strategy and Management College of Business and Social Science
Aston University Birmingham, B4 7ET,
United Kingdom +44 121 204 3223
www.aston.ac.uk
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