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SAP Vlog: Julia Hautz on "Open strategy: Dimensions, dilemmas, dynamics"


About This Video

In this SAP Vlog, Madalina Pop (Aarhus University) and Anna Plotnikova (University of Leeds) speaks with Julia Hautz (University of Innsbruck) about her and colleagues paper “Open Strategy: Dimensions, Dilemmas, Dynamics”. The interview includes topics such as:
- How did the author come to study open strategy and why it is an important topic for research?
- Are the identified dilemmas interconnected? And in which context some of the dilemmas are more prominent than others?
- Are there any cultural differences in the implementation of open strategizing?
- What is methodological advice on studying open strategy going forward?
- How the author sees the development of open strategy field and what are the most important future research questions?

About the SAP Vlog

The “SAP Vlog” (Video + blog = Vlog) is a new initiative by the Strategizing Activities and Practices Interest Group’s (SAP IG) of the Academy of Management. In this series, we publish 5–10 min interviews with authors of work that has extended our understanding of the practice of strategy-making. Such interviews provide viewers with behind-the-scenes insights into the origins and developments of the ideas that these works advance, as well as retrospective reflections on the timeliness and reception of these ideas in contemporary discourses. If you would like to create and publish a vlog post, please get in touch with Rangapriya (Priya) Kannan (


Hautz, J., Seidl, D., & Whittington, R. (2017). Open Strategy: Dimensions, Dilemmas, Dynamics. Long Range Planning, 50(3), 298–309.

Seidl, D., Von Krogh, G., & Whittington, R. (2019). Cambridge Handbook of Open Strategy. Cambridge: Cambridge University Press.

Whittington, R. (2019). Opening Strategy: Professional Strategists and Practice Change, 1960 to Today. Oxford: Oxford University Press.

Special Issue on open Strategy in Long Range Planning

SMS Special Conference in Berkley Theme B: Open, Crowd, and Participatory Strategy: Strategy, Technology, and Power